MERSEYPRINT
Brand Guidelines
Cheat Sheet · v1.0
Logo
MERSEYPRINT
White: For use on navy or dark backgrounds only.
MERSEYPRINT
Navy: Primary version. Use on white or light backgrounds.
MERSEYPRINT
Grey: Alternative for light backgrounds where navy is too heavy.
Colour Palette
Navy
#1B1B3A
Magenta
#E0157A
White
#FFFFFF
Navy #1B1B3A
Primary brand. Backgrounds, nav, footer, dark sections.
Magenta #E0157A
Brand accent. CTAs, highlights, 'PRINT' wordmark, links.
White #FFFFFF
Clean backgrounds, text on dark surfaces, card fills.
Typography
Display / Headings
Montserrat
Bold · ExtraBold · Black
Used for all headings, logo wordmark, section titles, and button labels. Weight 700–900.
Body / UI
Inter
Regular · Medium · SemiBold
Body copy, navigation items, form labels, captions. Weight 400–600.
H1 Hero
36–48px · w900
Welcome
H2 Section
28–36px · w800
Services
Body
16px · w400
Quality print solutions.
Caption
12–13px · w500
Liverpool · Merseyside
Buttons & CTAs
On Light Backgrounds
Primary CTA — Magenta fill, white text, pill shape
Ghost — Navy border & text
On Dark Backgrounds
Primary — same Magenta pill
Ghost — White border & text
Voice & Tone
Do Say
- ✓Your trusted print partner in Liverpool
- ✓Let's bring your vision to life
- ✓Fast turnaround, vibrant results
- ✓Local expertise, professional quality
- ✓Get your free quote today
Avoid
- ✕Overly corporate or stiff language
- ✕Vague claims without substance
- ✕Cluttered or dense copy blocks
- ✕Passive, hesitant phrasing
- ✕Lowercase logo treatment
Core Services
SignageVehicle GraphicsLarge Format PrintingPVC BannersBusiness CardsFlyers & LeafletsRoller BannersAcrylic SignsLED SignsPostersWindow GraphicsExhibition DisplaysBooklets & BrochuresNCR PadsStickersWedding Printing