Privacy Policy

1. Who We Are

MerseyPrint is a printing and signage company based in Liverpool, UK. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website or services.

If you have any questions or concerns about this policy, please contact us at info@merseyprint.co.uk.

2. What Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and postal address.
• Order Information: Details about the products or services you order, including artwork files you submit.
• Payment Information: We do not store card details. Payments are processed securely via third-party providers (Stripe).
• Technical Data: IP address, browser type, device information, and pages visited on our website.
• Communications: Any messages or enquiries you send to us.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders.
• Communicate with you about your orders, enquiries, and account.
• Send you order confirmations, invoices, and status updates.
• Improve our website and services.
• Comply with our legal obligations.
• Send marketing communications (only where you have consented or where permitted by law).

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: To fulfil orders and provide services you have requested.
• Legitimate Interests: To operate and improve our business.
• Legal Obligation: To comply with applicable laws.
• Consent: For marketing communications where required.

5. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

• Delivery and courier companies to fulfil your orders.
• Payment processors (e.g. Stripe) to handle payments securely.
• IT and software service providers who support our operations.
• Legal and regulatory authorities where required by law.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order data is typically retained for 7 years in accordance with UK tax law. You may request deletion of your data at any time (subject to legal obligations).

7. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use essential cookies for the website to function, and analytics cookies to understand how visitors use our site. You can control cookies through your browser settings.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectification of inaccurate or incomplete data.
• Erasure of your personal data ("right to be forgotten").
• Restrict how we process your data.
• Data portability — receive your data in a structured format.
• Object to processing based on legitimate interests.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@merseyprint.co.uk.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated date. We encourage you to review this policy periodically.

11. Contact & Complaints

If you have any concerns about how we handle your data, please contact us first at info@merseyprint.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.